Mindzle

small business consulting

I run a web company that supplies help in the form of small business management and accounting software tools and expertise to thousands of startups and small businesses across the globe and whenever I explain to folks I meet what I do, I consistently get asked the same question “Given my years of experience, how could I capitalize on this and make earn cash quickly from small business consulting? I am always prepared to supply my opinion as I am fortunate enough to spend the biggest part of my day talking to small business owners and workforce eager to share their issues.

This is the advice that I offer:

The web is the perfect medium for finding customers and it makes it easy to communicate with them and sell your expertise. A lot of small businesses turn to the internet to find knowledge or trusted advisors who can provide them with new knowledge and help them resolve problems.

Information marketing – repurpose and sell your expertise to small businesses everywhere via the net

What I discuss here is equally appropriate to businesses of any size. You can repackage and sell your expertise in a electronic format such as video, audio or documents. The systems to construct excellent content are widely available on the net. Creating a educational piece in simple to use web ready formats is now simple and inexpensive. You just have to be prepared to dedicate a bit of time learning and practicing with the tools. material] that you can either sell or give away to get your target customer’s attention.

Commence by determining your overall goal. Consultancy and Information marketing go hand in hand and if you do both can be very profitable as the consultancy will provide you with the questions, the answers to which you can repackage and sell in digital format and sold over and over again.

If you are starting from scratch with no customers but have expertise you know would be valuable to others then plan to create a no longer than 120 secs video to promote yourself and your expertise to your prospect(s). Unless you know the market precise problem then make the video generic and the following format – S.T.A.R (Situation or Task, Action, Result). Keep it short, interesting and sweet. Now deploy the video to your website/blog or even YouTube if you don’t have the former and send the target(s) an invitation by e-mail containing a personal message and a link to the video. Always follow this up with a phone call. If you know the specific nature of the potential client(s)problem then don’t make the video public, just put it somewhere away from prying eyeson the Web or even on a disk and post it, again follow up with a call.

This approach is ideally suited to situations where you are individually targeting prospect(s). The one objective you should be constantly pursuing is the creation of a list that you can converse with and sell product to.. With the right interaction with your list you should easily be able to discover what people want and deliver it. The bigger your list the more opportunities for consulating and selling information products you will unearth. If you would like to know more about how to do this then visit any of the links in this article. I would be very glad to help you.